OOH Artworking

    OOH Artworking that prints perfectly first time

    Out-of-home artwork built to media owner specs — from 6-sheets and 48-sheets to bus wraps, transit, retail POS and digital DOOH. Tight deadlines, zero print errors.

    What is OOH artworking?

    OOH (out-of-home) artworking is the production craft of taking a campaign concept and adapting it across every poster, transit panel, retail display and digital format a media plan demands — each one to its own technical spec, viewing distance and colour profile. Get it wrong and the campaign goes up late, off-brand or simply doesn't print. Get it right and it disappears into the city, looking exactly like the creative team intended.

    What's included

    6-sheet, 48-sheet, 96-sheet and bespoke poster sizes
    Bus, tube, rail and taxi transit adaptations
    Retail POS and large-format displays
    DOOH (digital out-of-home) static and animated builds
    Event graphics and signage artwork
    Media owner spec compliance (Clear Channel, JCDecaux, Global, Ocean, etc.)
    Colour proofing and substrate-aware preparation
    Hero-to-rollout adaptation across the full media plan

    How we work

    1. 1

      Media plan & assets

      Share the media plan, hero artwork, fonts and copy. We map every format and build a delivery schedule against media owner deadlines.

    2. 2

      Hero adaptation

      We adapt the hero into each base format, then build out across sizes — keeping crops, hierarchy and legibility correct at every distance.

    3. 3

      QA against spec

      Each file is checked against the relevant media owner template — bleed, safe area, resolution, colour profile and file weight.

    4. 4

      Approvals

      PDFs back for sign-off in a clean, named, versioned structure your team and the agency can navigate.

    5. 5

      Delivery

      Final files delivered to the media owner portal in their required naming convention and format, with a delivery log.

    What you get

    • Print-ready PDFs per media owner spec
    • Working files for future amends
    • DOOH MP4 / JPG / HTML5 assets where required
    • Clean, versioned delivery folder structure
    • Delivery log mapped to the media plan

    Frequently asked questions

    Can you turn around an OOH campaign in a few days?

    Yes — we routinely deliver multi-format OOH rollouts on tight launch windows. The faster the timeline, the more we ask up front to keep amends predictable.

    Do you deal with media owner portals directly?

    We can deliver direct to media owner portals (Clear Channel, JCDecaux, Global, Ocean and others) or hand off neatly to your media agency.

    Do you cover DOOH as well as static?

    Yes. We produce static, looped and animated DOOH assets in the formats specified by the network.

    What if my hero artwork wasn't built for adaptation?

    We'll flag any issues early — typography, crop logic, logo lockups — and propose adaptations that keep the creative intent intact.

    Ready to brief your next project?

    Tell us what you need and we'll come back within 48 hours with a clear plan and timing.

    Get in touch