
Zapp London OOH & DOOH Takeover
Client Industry
Quick-commerce / grocery delivery
The Technical Challenge
A rapid-delivery app launching UK-wide needed a single creative adapted across every major outdoor format in London — DOOH screens, 48-sheet billboards, 6-sheet bus shelters, building-scale canvases including the iconic BFI IMAX, full bus wraps and taxi liveries. Each format carried unique dimensions, bleed, colour profiles and media-owner specifications, and the whole set had to be turned around at launch pace with zero margin for error.
A rapid-delivery app launching UK-wide needed a single creative adapted across every major outdoor format in London — DOOH screens, 48-sheet billboards, 6-sheet bus shelters, building-scale canvases including the iconic BFI IMAX, full bus wraps and taxi liveries. Each format carried unique dimensions, bleed, colour profiles and media-owner specifications, and the whole set had to be turned around at launch pace with zero margin for error.
Our Bespoke Solution
We built a format-by-format production workflow from the master creative: every layout adapted to its media owner's specification, colour-managed for its substrate or screen type, and preflighted before release. Artwork was versioned and tracked centrally so each format — from the IMAX canvas down to the taxi livery — stayed pixel-consistent with the campaign creative while meeting every technical requirement.
We built a format-by-format production workflow from the master creative: every layout adapted to its media owner's specification, colour-managed for its substrate or screen type, and preflighted before release. Artwork was versioned and tracked centrally so each format — from the IMAX canvas down to the taxi livery — stayed pixel-consistent with the campaign creative while meeting every technical requirement.
Deliverables
- 10+ OOH formats artworked from a single creative
- Building-scale canvases including the BFI IMAX
- Full double-decker bus wraps & taxi liveries
- DOOH screens, 48-sheets & 6-sheet bus shelter panels
- Zero print errors across all deliverables
- Rapid turnaround for the city-wide launch








